So you have been marketing on the internet using the typical Social Media Sites. What are the typical sites?
All the free sites on the net that are controlled by some one other than your self. Facebook, Google +, Twitter, and Linkedin being the Fab Four. There are many other Social Sites available on the internet, and they all have one thing in common YOU don't control the terms of use and the content. Imagine you are marketing your business on one of these Social Sites and you are in the middle of a huge marketing campaign and one of these Social Sites shut down your account. What happens to your campaign? Why would they shut your account down?
You may have posted too many times the same information, and they consider this to be spam. People you are sending information to may have complained and reported your content as spam. All these sites have a whole group of Terms of Service that you can violate without even knowing it, and your account can be suspended, or worst yet terminated. Twitter for instance, you can follow up to 2,000 people, then you must have a pre-determined amount of people who follow you, before you can follow more people. These rules are put in place by Twitter not you, you are not in control of the medium. Google + will suspend your account if you post too much or add too many people too fast, again you are not in control of the medium. Facebook changes their Terms of Service all the time and you never know what they will come up with. These are not Social Sites that are business friendly, they are supposed to be for personal use not commercial solicitations. There are many Social Sites that are more business friendly, but that is for another post later down the road. So, what is the Solution to this problem??????
Simple you need to have a site to drive traffic to that is under your complete control. If you are serious about marketing on the internet you need to have a Website and Blog that you control. If you control the medium, you control the message. You can't have your account suspended or cancelled by some else, therefore you are in control of your business not a third party. Blogging is one of the best ways to drive traffic to your site, the bottom line is you need to have a blog and website for your business where you control the content and the message you putting out to the public.
Utilize your Blog to write original content that will drive traffic to your website. Your blog should contain information that is helpful to your audience, this will have them coming back looking for more information to help them succeed in getting their message out. Keep your blogs interesting and your website filled with good information and you will have people coming back to you time and time again. There are many simple to use Blogs and Website Builders on the internet to choose from.
I personally like to us Weebly, and a lot of people use Word Press for their Blog and Website.
If you would like to check out Weebly: Click Here
All the free sites on the net that are controlled by some one other than your self. Facebook, Google +, Twitter, and Linkedin being the Fab Four. There are many other Social Sites available on the internet, and they all have one thing in common YOU don't control the terms of use and the content. Imagine you are marketing your business on one of these Social Sites and you are in the middle of a huge marketing campaign and one of these Social Sites shut down your account. What happens to your campaign? Why would they shut your account down?
You may have posted too many times the same information, and they consider this to be spam. People you are sending information to may have complained and reported your content as spam. All these sites have a whole group of Terms of Service that you can violate without even knowing it, and your account can be suspended, or worst yet terminated. Twitter for instance, you can follow up to 2,000 people, then you must have a pre-determined amount of people who follow you, before you can follow more people. These rules are put in place by Twitter not you, you are not in control of the medium. Google + will suspend your account if you post too much or add too many people too fast, again you are not in control of the medium. Facebook changes their Terms of Service all the time and you never know what they will come up with. These are not Social Sites that are business friendly, they are supposed to be for personal use not commercial solicitations. There are many Social Sites that are more business friendly, but that is for another post later down the road. So, what is the Solution to this problem??????
Simple you need to have a site to drive traffic to that is under your complete control. If you are serious about marketing on the internet you need to have a Website and Blog that you control. If you control the medium, you control the message. You can't have your account suspended or cancelled by some else, therefore you are in control of your business not a third party. Blogging is one of the best ways to drive traffic to your site, the bottom line is you need to have a blog and website for your business where you control the content and the message you putting out to the public.
Utilize your Blog to write original content that will drive traffic to your website. Your blog should contain information that is helpful to your audience, this will have them coming back looking for more information to help them succeed in getting their message out. Keep your blogs interesting and your website filled with good information and you will have people coming back to you time and time again. There are many simple to use Blogs and Website Builders on the internet to choose from.
I personally like to us Weebly, and a lot of people use Word Press for their Blog and Website.
If you would like to check out Weebly: Click Here
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