This is again a simple answer. The best way to market your products or services is to market to people who know, like, and trust you. Think of it like this: Which referral are you going to give more importance to? A stranger you meet on a line somewhere or your friend you have know for years? Simple you are going to listen to your friend, because you know, like, and trust them. So what is your job as a marketer or salesperson?
You need to get people to know like and trust you, so start building your list. But, building the list is not enough. You need to interact with your list, keep your name or company name in you front of your list. Give them information they can use in there businesses or everyday life, to grow business wise or personally. Send you list thought provoking information that will help you develop a relationship with your list.
There are many ways to grow your list and to keep your name or company on their minds, but that is an article for another day. Remember your list is your most valuable asset if you want to grow your business, and influence your contacts. It is very important that you organize your lists and contacts. This is important as you need to send them information that is relevant to them.
Stay tuned for more information on lists, how to build them and how to keep them relevant, and the tools most marketers use to grow and maintain their lists.
The final answer is: Your List Does Matter.